UPDATE 12/20/2013: We’ve moved a few clients away from the Google Plugin, in favor of the PHP file feeds. The Google Plugin, in our experience has caused a lot of problem and bugs with other plugins and was not consistent (for whatever reason) in reporting the data to Google.
Also, we have added an important note below regarding the “Success” page stance and guest users.
If you run a Magento shop and you depend on Google as part of your sales strategy, the Google Trusted Merchant badge is almost a requirement. From the MediaPost (Source), merchants are seeing upwards of 4% increase in sales just by having the badge on their store.
Do not wait! Contact Us today to have us setup your Google Trusted Store account ASAP.
UPDATE 5/21/2013: There is a plugin available for Magento now (Here). We are not a fan of it, since it forces you to create an FTP account to send your feed. To us that isn’t really a “Feed” then. People have posted mixed results installing it. As for anything, if you need any expert Magento advice do not hesitate to Contact Us
As a part of Googles new trusted store feeds, merchants are required to implement several real-time tracking devices as well as a daily feed for shipments/cancellations.
https://support.google.com/trustedstoresmerchant/bin/answer.py?hl=en&answer=2609890&ctx=cb&src=cb&cbid=-13rfhp9gxwqd5&cbrank=0
We found a great post on how to do some of the Magento real time implementations (see: here), but we had to build our shipment and cancellations feeds from scratch. We’ll leave out the gory details of how to test/upload your feeds to Google Merchant, but listed below are code snippets for both of our feeds.
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